Being a CTA and Maintaining Humility
A poignant topic, but something that is really important to keep in mind. We never know everything, and despite reaching what one would think is the pinnacle of a Salesforce career, there is always more to learn. The moment we think we know everything, the journey stops, and we become a brick wall to ourselves, the clients that we serve, and overall the world around us. So, having gone through the Salesforce CTA journey, and having spent the last few years architecting solutions with the CTA badge, here are some of the lessons I have learnt. (1) Salesforce as a platform keeps evolving. Since passing the review board, new integration patterns / approaches have come out such as Change Data Capture and External Services. I recently did a presentation on the topic of integration, and was delightfully asked by an audience member, so why not 'External Services'. Hadn't come across this approach before, which highlights the importance of staying up to speed with the developments o...